"We are not Uber for tractors"


Jehiel Oliver was a successful consultant. One day, he quit his job to become a social entrepreneur. His mission: tractors for Africa. Rental tractors. What gave him that idea? Find out in his interview with Jan Rübel.

Ich bin ein Alternativtext
Burkina Faso: A farmer working on her fields. Photo: Jörg Böthling/GIZ

By Jehiel Oliver

Jehiel Oliver is responsible for the overall management and strategy of Hello Tractor, an agricultural technology company that connects tractor owners and farmers through a farm equipment sharing application. He has been honored with numerous awards for his work in social entrepreneurship including being recognized by Foreign Policy Magazine as a Top 100 Global Thinker for 2016. He was appointed under the Obama Administration as a member of the President’s Advisory Council on Doing Business in Africa, where he chaired the technology subcommittee. Prior to Hello Tractor, Oliver worked in consulting and investment banking. He studied economics at both the undergraduate and graduate levels at Florida A&M University and Cornell University, respectively.

All contributions

Why did you not go on working as an investment banker?

Jahiel Oliver: I learned a lot when I started the career, but I decided to work out something that was more meaningful for me personally. It was a better use of my time. First, I continued still in financing, working in emerging markets in Africa and Asia, doing a lot of deal structuring for microfinance institutions – and then slowly transitioning into agriculture.


How did you come up with agriculture?

I saw that most customers in microfinance are farmers, but the banks would not finance farming because it was too risky. That picked my curiosity and led me learning more about agriculture; finally, HelloTractor was born. I saw it as an opportunity to build a commercial business while meeting a massive need.


Did you have a personal history with agriculture?



How was it being an outsider?

It makes me think about things differently. I don’t have a love affair with tractors, for instance. Most farmers love their equipment. They think about it like something that should be owned. And for me it is a business asset that should not sit on your balance sheet unless it is used at an optimal level. I see things with fresh eyes and don’t have any biases.


Ich bin ein Alternativtext
Jehiel Oliver, founder of "Hello Tractor". Photo: Angelika Jakob/GIZ

Do you have an example for existing biases?

The equipment ownership! In the EU, where you have all these subsidies, farmers can afford overmechanize. I don’t see that as a good thing. You will see less of that as the industry evolves, particularly with cereal prices triggering downward and more pressure put on farmers in their profitability – until you make it to a point where no farmer wants to own equipment, similar to the auto industry: people are buying less cars because of Uber. I myself do not own a car, I don’t even have a licence anymore. Carsharing platforms are the future, and the same romanticism with tractors will end.


Did you have to put some biases away when you started to with HelloTractor, going from the USA to Africa?

Certainly. Embarrassingly, when I started with HelloTractor, I probably overly discounted the opinions of my customers and placed a premium on the insight developed in academia, in development institutions – and I was wrong. People in the market inevitably know more than outsiders studying the market. I thought folks with fancy degrees could help guide the business when I really should have been guided by the customer. That was an embarrassing realization.


You started with a long learning curve?

Yes, I thought sitting behind a desk, doing a literature review would give me the information that I needed. And really, I should have started with talking to farmers, to tractor dealers, to banks financing tractors in the market and talking to farmers who are receiving any tractor services. But you learn and adapt.


You began with the company in 2014.  How many tractors are now actually in service?

We are close to 1500 tractors on the platform, and we are close to a deal with John Deere which will bring additional 2000 tractors annually for the next five years in Nigeria.


Why do you see a need for mechanization in African agriculture?

Because of the shortage of labour. When you go these raw markets, what you see is expansive areas of arable land that is uncultivated. And there is not enough manpower. There is literally money being left in the field. The farmers are undercultivating their planting laid, so they are losing income. There is a huge opportunity for equipment to come in, allow the farmers to plant on time and maybe even expand area under cultivation.


Can yields be improved?

Absolutely, across the board. You name the value chain and yields are improved when you mechanize. Not only because you are planting on time, but also properly.


Most African farmers are eating what they harvest. Hence, they are smallholder farmers. Could they afford renting a tractor? They are not in the financial circle. 

Some can. We don’t say that our customers are smallholder farmers. Our target customer is a businessperson who runs a farm as a business, maybe not so sophisticated but they are looking at monetising that piece of land and maximising the money coming off their piece of land. So, they are making investments in the land as well. Some smallholder farmers qualify as farm business owners and some don’t. Those who are eating what they produce probably aren’t customers of HelloTractor because they are less likely to invest, they are probably employing their children and other forms of household labour and there is no cost replacement for free labour.


(c) Abate Damet/Kora Images
Äthiopien, Assela: With a tractor farmers can plough their fields not only faster but better. Photo: Abate Damet/Kora Images


That means a huge percentage of farmers until now are not a client group for HelloTractor.

I wouldn’t say a huge percentage, but certainly there are portions of the market that would not qualify as a customer for HelloTractor.


And what are the chances of cooperatives and networks of smallholder farmers if they want to make business with you?

We have cooperatives on our platform, the technology helps them manage the equipment, minimize fraud within the cooperative, making sure that the equipment is only serving cooperative members, but then you also have a mechanism that allows farmers the same service at the same time within in the same vicinity to schedule their service and be clustered together. So they are forming some of a digital cooperative. And that data helps service delivery happen at economises scale, so as a tractor owner I am servicing a digital cooperative that is 25 hectars of land together – individually there maybe a hectar a piece, but if it is 25 farmers now driving my tractor 50 kilometers down the road makes economic sense for me.


Tell us more about the network you have established: How can you guarantee that a tractor gets from one place to the other?

So the booking comes in and we see immediately if there is a tractor in the vicinity or not…


…and how is ‘vicinity’ defined?

It is up to the tractor owners. They define how many hectares they need to drive longer distances. If there is a tractor nearby, in one-kilometer-radius, and you only have one hectar, you can book directly or via an agent. But if there is no tractor, you need to schedule. The booking goes over the demand side and then a pairing is made based on algorithms that we developed as a company. That is based of the availability of the tractor, the vicinity, the job, the applicable implement that the tractor has engaged, and then there is a pricing mechanism we are introducing this year.


And how much earns a booking agent?

Ten percent. A typical booking agent is working one climate zone, so they are not moving around, they know the farmers and are doing roughly 1500 Dollars across the three-month-period.


I read that you don’t like the comparison like “Uber for farmers”. Why?

First of all, we don’t take the primary responsibility of bringing the farmers to our tractor owners. We give them tools to manage their internal networking farmers.


Ich bin ein Alternativtext
The oxplough, one of the traditional agricultural methods. Photo: Abate Damet/Kora Images


First, you started with your own tractors, right?

Yes, and then we evolved technology only. The reason we are not Uber for tractors is: If you are a driver on a Uber platform, Uber brings you all the riders that you need. In our case, we will only bring supplemental farmers. You are responsible for bringing in most of your farmers. And we give you the technology to do that and to manage that. We are a booking agent app.


So it is a much broader service.

And it is more of a Customer Relationship Management (CRM) sales force type. Uber is very much a marketplace of riders and drivers…


…and how do you reduce the risks for the owners of tractors? They have to invest money…

They get visibility on tractor usage, how much work was completed both in time and in area. They manage their operator and can see how much the operator completed in one day, so they can minimize fraud. They can track their vehicle via GPS, too. So when they locate it in an area where it should not be, they can demobilize it and seize the asset. That technology is part of the solution.


In the past, governments tried just to deliver tractors to the people. Most of these projects failed. Why?

Tractor service delivery is complex. Governments typically need votes, that is why they do things. But to build a mechanization ecosystem stretches beyond the political cycle. So, it is a slow, steady effort that requires a lot of failure. And it is much easier for a politician to say: Here are 500 tractors, I did my job, I served my people, get my press releases and walk away. We are still learning and evolving, fixing stuff and improving our service for our customers. I don’t think politicians have the runway to approach the problem that way. What they could do is engage HelloTractor with our technology. We will help insure that those tractors go out and reach the farmers, that they benefit from the services. But beyond that I don’t know if governments should be involved in tractor service delivery. Governments around the world are dysfunctional. I don’t care, if you are in the west, or in Africa: The reality is that governments in the west are equally as dysfunctional, they just put more money behind the problem, so they hide dysfunction better!


Okay… so you mean it is not only a lack of thinking in the long run, but also of an entrepreneurial spirit?

Exactly, governments are defined by bureaucracy, what government doesn’t have that? The last thing you need in a start-up environment, where you are trying to learn and make fast changes to adapt to your customers in the market, is a bureaucracy. You need to move fast. Governments can not be there. It is not even realistic to expect them to. And it is not because they don’t have the right intentions, it is just that they are not engineered to operate that way. I would say big companies also suffer from similar challenges. And that’s why start-ups are relevant, particularly in emerging markets, where things are still to be figured out.


Agriculture in Africa is mostly done by elder people. How do you sell it to the youngsters?

I think they love technology. They are already on their phones, spending all their time staring at Facebook or whatever it is young people are doing these days. I think delivering agriculture through channels they are already in makes a whole lot of sense. We are excited about technology, we love to see what the upside is for taking a practical benefit of technology, but also it is attractive to young people. So, our booking agents are overwhelmingly young people. A lot of people engaging, maybe not as tractor owners, but within the ecosystem are young people, and they love the technological aspects of it. And they also like the fact that you are not engaged in traditional forms of agriculture. It is tough when you are doing it manually. It is literally torture. My ancestors were slaves. Then they introduced the cotton gin in the US, that is the former mechanization. It displaced slavery – I don’t think any of my ancestors were crying about it!


Back to overview

Similar articles

Ebay Against Hunger - How an App Supports Crop Sale of Rural Small Holders in Zambia

Small holders around the world are often forced to sell their harvests below market value due to a lack of market and pricing information. A new app by the UN World Food Programme (WFP) is going to change this.

A project of WFP

Read more

Video: 4 Questions to Claudia Makdristo

A video clip by Seedstars

Startups are booming in African agriculture. What are the current trend and challenges – and can other regions benefit from innovative approaches? A Video-Interview with Claudia Makadristo, Regional Manager of Seedstars  

Read more

(c) Katapult/GIZ

The digitised farmyard

An interactive graphic Jan Rübel

Lots of apps are entering the market, but what really makes sense? For African agriculture, some of it seems like a gimmick, some like a real step forward. So this is what a smallholder farm in Africa could look like today - with the help of smartphones, internet and electricity. 

Read more

(c) Foto Privat

Story: In Blocked Chains We Trust

A contribution by Solomon King Benge

It is 2080. We are on a farm somewhere in Africa. Everything is digital. The blockchain is an omnipotent point of reference, and the farm is flourishing. But then, everything goes wrong. A dystopian short story, written exclusively for SEWOH.

Read more

Africa's digital disruption


What Africa is experiencing in the course of digitisation is a disruption. Here three steps are taken in one, there you remain. In any case, the changes are enormous and bring some surprises. A graphic walk.

Read more

(c) Klara Palatova/WFP

A global signpost: What way is the market, please?

A contribution by the World Food Programme

There is a clear global task: We need to feed nine billion people by 2050. We, the people of Earth, must produce more food and waste less. That is the top priority of the UN World Food Programme (WFP), too - the description of a challenge.

Read more

(c) Christoph Pueschner/Zeitenspiegel

Can this end world hunger?

A report by Stig Tanzmann

Time to dig deeper: We can only benefit from technical progress if we have a solid legal framework for everybody. But so far, none is in sight - in many countries. Instead, international corporations grow ever more powerful.

Read more

From Coexistence to Collaboration

A Contribution by Initiative für nachhaltige Agrarlieferketten (INA)

The demand for sustainable products and supply chains is constantly increasing. DIASCA is an alliance that works on interoperability of digital solutions in agricultural supply chains through the development of open standards for forest monitoring, farm income and traceability.  

Read more


Ideas on the ground: Local solutions for global challenges

Interview with Sebastian Lesch (BMZ)

A world without hunger and with sufficient healthy food as well as climate-friendly agriculture can only be achieved if ideas are transformed into innovations and ultimately also applied - a conversation with BMZ Head of Division Sebastian Lesch on the Innovation Challenge programme of the new Agricultural Innovation Fund.

Read more

(c) Thomas Trutschel/BMEL/photothek

Rethinking funding

By Anna Sophia Rainer

Peasant farmers tend to fail due to bank credit limits. But investment could help them generate a sustainable income. This has given rise to an intense discussion about potential digital solutions.

Read more

Answers from the youth: "Leave or stay? That depends on it!"

GIZ study; conducted by Geopoll

Does Africa's youth want to live in the city or in the country? Which career path seems particularly attractive? And how optimistic are the young people about the future? Young adults from rural areas answered these questions by SMS.

Read more

(c) Welthungerhilfe

5 questions to S. Fan: Where are the new roads?

Interview with Shenggen Fan

Shortly before ending his position as Director General of the International Food Policy Research Institute (IFPR) Dr. Shenggen Fan talks about the reforms and new modes of operation needed to achieve global food security in the coming decade.

Read more

(c) Privat

How much private investment is the agricultural sector able to bear?

By Pedro Morazán

Small farmers in developing countries must modernise their farming methods, but poorly understood reforms could exacerbate poverty instead of alleviating it.

Read more

Uli Reinhardt/Zeitenspiegel

Enough of being poor

By Marcellin Boguy

In western Africa a new middle class is emerging. Their consumer behaviour is determining the demand for products – home-produced and imported goods, on the internet or at the village market. The people of Ivory Coast in particular are looking to the future with optimism.

Read more

Africa's rapid economic transformation

A report by T. S. Jayne, A. Adelaja and R. Mkandawire

Thirty years ago, Africa was synonymous with war, famine and poverty. That narrative is clearly outdated. African living standards are rising remarkably fast. Our authors are convinced that improving education and entrepreneurship will ensure irreversible progress in the region even as it confronts COVID-19.

Read more

Turning many into one: CGIAR network restructures

A contribution by Jan Rübel

International agricultural research is responding to new challenges: Their advisory group is undergoing a fundamental reform process and unites knowledge, partnerships and physical assets into OneCGIAR.

Read more

(c) Joerg Boethling/GIZ

What it takes now

A contribution by Heike Baumüller

Artificial intelligence, big data and blockchain are the hottest topics of our time. The digital transformation of the African agricultural sector is ready for take-off. What will it take for the future of technology to hit the ground running?

Read more

Video diaries in the days of Corona: Voices from the ground

A contribution by Sarah D´haen & Alexander Müller, Louisa Nelle, Bruno St. Jaques, Sarah Kirangu-Wissler and Matteo Lattanzi (TMG)

Young farmers’ insights on the effects of the COVID-19 pandemic on food systems in Sub-Saharan Africa @CovidFoodFuture and video diaries from Nairobi’s informal settlements.

Read more

(c) Christoph Pueschner/Zeitenspiegel

From start to finish: a vision of interconnectivity

A contribution by Tanja Reith

At the moment, the agricultural industries of African countries exist in relative isolation. Imagine peasant farmers digitally connected to the value chains of the global food industry. How could this happen? A guidebook.

Read more

Frank Schultze / Agentur_ZS

Visions in agriculture

Video by Frank Schultze and Jan Rübel

At the beginning of December 2018, AGRA's board of directors met in Berlin. The "Alliance for a Green Revolution in Africa" ​​panel discussed the next steps in their policy of modernizing agriculture. How to go on in the next ten years? One question - many answers from experts.

Read more

Karel Prinsloo/Arete/Rockefeller Foundation/AGRA

"Nutrition is a human right"

Interview with Joe DeVries (AGRA)

Joe DeVries is a breeder – and Vice President of AGRA (Alliance for a Green Revolution in Africa). What are the chances and risks of a ’green revolution‘ in Africa? A discourse between Jan Rübel and him about productivity, needs, and paternalism.

Read more


Wanted: German investment in African agriculture

Interview with Stefan Liebing

Stefan Liebing is chairman of the Africa Association of German Business. The manager calls for a better structure of African farms. Jan Rübel asked him about small farmers, the opportunities for German start-ups and a new fund.

Read more

Silicon Valley for Africa’s agricultural start-ups

A contribution by Michel Bernhardt (GIZ)

The project “Scaling digital agriculture innovations through start-ups” (SAIS) supports Africans going into business in the agricultural and food sector in scaling their digital innovations and thus reaching out to a larger number of users.

Read more

Africa's face of agriculture is female

A contribution by Beatrice Gakuba (AWAN-AFRIKA)

Africa has a huge opportunity to make agriculture its economic driver. However, the potential for this is far from being made exhaustive use of, one reason being that women face considerable difficulties in their economic activities. The organisation AWAN Afrika seeks to change this state of affairs.

Read more

Innovations for a secure food supply

A contribution by German Agribusiness Alliance

The COVID 19 pandemic is hitting developing and emerging countries and their poorest populations particularly hard. It is important to take countermeasures at an early stage. Companies in the German agricultural sector want to make their contribution to ensuring the availability of urgently needed operating resources.

Read more

(c) Michael Bruentrup/DIE

News from the starting block: Changeover

A contribution by Michael Brüntrup (DIE)

The region of Sub-Saharan Africa is on the decisive verge of a great development boost in farming: it could skip entire generations of technological development. But how? About possible roles and potentials of digital services.

Read more

Joerg Boethling/GIZ

"The Green Revolution reaches its limits"

Interview with Stig Tanzmann (BfdW)

Stig Tanzmann is a farmer and adviser on agricultural issues at ‘Bread for the World’. Jan Rübel interviewed him about his reservations about AGRA's strategy.

Read more

Frank Schultze / Agentur_ZS

The communicator

A contribution by Jan Rübel

What do electrical engineering, telecommunications and agriculture have in common? They arouse the passion of Strive Masiyiwa: Thirty years ago, he started an electrical installation company with $75, later riding the telecommunications wave as a pioneer. Today he is committed to transforming African agriculture.

Read more

A new attempt at Africa's industrialization?

A contribution by Helmut Asche

Afrika is about ready. There are promising approaches for a sustainable industrialization. However, the path poses challenges to the continent.

Read more

(c) Christoph Mohr/GIZ

Microinsurance against climate change

A contribution by Claudia Voß

Climate change is destroying development progress in many places. The clever interaction of digitalisation and the insurance industry protects affected small farmers.

Read more

Empowering farmers to control their own data

A contribution by GIZ

A new study on the digitalisation of agriculture puts farmers back at the centre of their own sector, identifies market gaps and gives recommendations on how to support relevant actors.

Read more

Cotton of the Future

A Contribution by GIZ

VR glasses are hardly a conventional tool in agriculture: for the past three years, they have been used in rural areas of Burkina Faso and Cameroon as a training tool for sustainable cotton cultivation.

Read more

(c) Christoph Püschner

The price isn’t everything

By Bettina Rühl

In Togo’s capital, Lomé, home-grown rice costs almost twice as much as the imported product from Thailand. Yet there are good reasons for preferring the local product

Read more


The farmes themselves are the benchmark

A contribution by Andreas Quiring

Strong farmes are the key to a self-determined, sustainable development. Social innovations can help make the farmers’ actual needs the benchmark.

Read more

How the self-help approach empowers smallholder women

A report by INEF and Kindernothilfe

Supporting groups of smallholding women substantially contributes to strengthen rural operations economically. The organisation and associated group activities can help to reduce extreme poverty and improve the food situation.

Read more

Global responsibility: Tackling hunger is the only way forward

A contribution by Lisa Hücking (WHH)

Chancellor Merkel has begun an ambitious European political programme: Striving for compromise in budget negotiations, an orderly Brexit as well as an appropriate response to the corona crisis. Unfortunately, one of her positions that she previously held is nowhere to be found: Africa's prosperity is in the interest of Europe. 

Read more

“They said: You can do it”

A contribution by Bread for the World

As President of the IABM cooperative in Muhanga, Alphonsine Mukankusi is not simply focused on the figures. She has learned how to deal with people and how to take on responsibility. At the same time, her work helps her to come to terms with the past


Read more

How Smallholders became Commodity Suppliers

Small farmers are often left behind in African agriculture. Access to markets and improved competitiveness can only be achieved if the small farms join forces. But those affected in partner countries are often at a loss as to how to implement cooperative models. Here, the BMZ provides support through the SEWOH ONE World – NO Hunger initiative and the Social Structure Promotion (Sozialstrukturförderung).

A project by Deutscher Genossenschafts- und Raiffeisenverband e. V.

Read more

'The Doors are Open - We Farmers are Ready'

An Interview with Shamika Mone (INOFO) and Elizabeth Nsimadala (EAFF)

At the UN Food Systems Summit, farmers organizations have been represented on the international stage for the first time ever. Two representatives talk about bridging personal aspirations with the representation of regional needs and international negotiations.

Read more

‘Invite yourself’ – Farmers organisations as key stakeholders of food systems

A Contribution by Andreas-Hermes-Akademie

The Andreas Hermes Academy (AHA) discusses the transformation of food systems with 30 representatives of farmers organisations.

Read more

How farmers are facing the crisis

A contribution by GIZ

Russia's war against Ukraine and its impact on food, energy and fertiliser prices is worrying farmers all over the world. Young farmers, farmer organisations and politicians from Kenya, Chad and Ukraine tell their stories and what keeps them in agriculture.


Read more

“We have to focus on sustainability”

An interview with Karen Mapusua

Karen Mapusua, President of IFOAM Organics International Network, on the danger of the current fuel crises and inflation to loose track in sustainablity, why organic farmers should be heard and how the word “crisis” has a very different meaning where she lives in Fiji.

Read more

Governor's Day with Farmers – For more discussion with local actors

A contribution by William Onura and Larissa Stiem-Bhatia

In agriculture it is important to include political stakeholders in the discourse. To build the bridge between practical application and political action, the think tank TMG launched the Governor's Day with Farmers in Kakamega County, Kenya. Now it took place for the second time. But what are the goals and benefits of the Governor's Day?

Read more

Farmers' organizations want to be involved in designing agricultural policy

An interview with Kolyang Palebele

Four interviews kick off the relaunch under the new name „Food4Transformation“, asking the same questions from different perspectives. "Women and young people need access to land. And they need financial support to cultivate this land." - says Kolyang Palebele, President of the Pan African Farmers Organisation (PAFO).

Read more

Strengthening the market linkages of smallholders in the face of global supply shocks

A Contribution by Niladri Sekhar Bagchi

The consequences of the Russian invasion of Ukraine have enabled many countries to open up new export markets for their agricultural goods. However, smallholder farms have been largely left out. Drawing on his experience in India, our author gives a brief overview of how this can be changed.

Read more

Young farmers as custodians of transformation

An Interview with William Madudike

How can rural economies become viable and modern? William Madudike, youth representative of the Zimbabwe Farmers Union (ZFU) and a potato farmer himself, examines this question. He argues that the whole rural economy and actors from producers to consumers need to be considered. An interview on the initiative role of youth.

Read more

Learning from Each Other

An Interview with Dr. Jacqueline Mkindi

Partnerships are needed to face the multiple shocks for food systems. This is what Dr. Jacqueline Mkindi, president of the Agriculture Council Tanzania (ACT) and CEO of the Tanzanian Horticulture Association (TAHA) states.

Read more

Support for sustainable start-ups

Companies in Africa that need financing between $20,000 and $200,000 find relatively few investors, as this sector is too large for microcredit and too small for institutional investors. This creates a "gap in the middle" where companies have limited options. A project of the World Resource Institute provides a remedy with the Landaccelerator 2020.

A World Resources Institute project

Read more

Sandisiwe Dlamini and the chilli pepper business

A portrait by Jan Rübel

By processing chilli peppers, Black Mamba wants to give something back to the rural population. In a short portrait, Sandisiwe Dlamini, Food Safety Officer, reveals how.

Read more

How a Nigerian fintech wants to secure 1 billion US dollars for farms

An Interview with Blessing Mene

Small farmers often have a hard time getting financing. An app in Nigeria wants to change that: Founder Blessing Mene about what his app offers - and about the opportunities and limitations of agricultural financing.

Read more

Mozambique: How informal workers find jobs through an app

A Contribution by Leonie March

There are only about 1 million jobs in the East African country. The majority of the population works in the informal sector, and it can be difficult for them to find customers. Biscate offers a digital solution - without the need for internet, data or smartphones.

Read more

The Idea of Coffee entirely made by Women

A Conversation with Allan Mubiru

Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. A story about a grocery shopping trip that became the beginning of a successful business idea.

Read more

The Answer is Healthy Soil

A Conversation with Nina Mannheimer

The Berlin start-up Klim is forging an alliance between farmers and companies. The aim is to use regenerative farming to remove CO2 from the atmosphere and sequester it as carbon in the soil. An interview with Nina Mannheimer.

Read more

Coconuts, Digitalization and the Future

An Interview with Ebun Feludu

Female founder Ebun Feludu wants to bring the coconut value chain to Nigeria with her start-up Kokari. In this interview, she explains why she envisions every coconut palm tree bearing its own name in the future and how digitalization can contribute to this.

Read more

From the perennial to the catwalk – banana silk as an alternative

A Contribution by Paul Kadjo

The textile industry contributes significantly to environmental pollution as it produces over 100 billion garments every year, resulting in huge CO2 emissions and water consumption. Fashion designer Paul Kadjo uses banana silk as an environmentally friendly alternative to make textile production more environmentally conscious and socially just.

Read more