Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. A story about a grocery shopping trip that became the beginning of a successful business idea.
Jan Rübel is author at Zeitenspiegel Reportagen, a columnist at Yahoo and writes for national newspapers and magazines. He studied History and Middle Eastern Studies.
Allan Mubiru was born in Uganda and studied business administration, with a focus on finance, at Makerere University in Uganda. He is a co-founder of the Kaffee-Kooperative and is responsible for sourcing and quality control. Together with the company Rwashoscco, which is owned by six Rwandan agricultural cooperatives, the idea of Angelique's Finest was born. The coffee is grown exclusively by small Rwandan farmers who organise themselves independently in the cooperatives.
A shopping trip to the supermarket was the beginning of a successful business start-up. Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. There must be more to it, he thought to himself. "At the time, I was working as a consultant in microfinance for climate adaptation projects," he recalls. And he was actually a tea drinker.
But Mubiru, 41, couldn't let go of something. So he sought contact with the manufacturers, sat down with them - and became co-founder of "Angelique's Finest". The product: "Strong Women. Strong Coffee." The beans not only come from women's cooperatives, they are also processed by them. "It's amazing, these smallholder women do the hard work but have never drunk coffee themselves before," he says. Mubiru, who comes from Uganda, studied financial management there and moved to Germany and eventually to Rwanda to do consultancy work, still shakes his head at the conditions. Not only is it usually only the raw material that is supplied. Women are also significantly underrepresented, even though they do most of the work in the fields. Even the members of Fairtrade-certified producer organizations are only 17 percent female. "Angelique's Finest" wanted to change this. This coffee is made entirely by women.
"The more involved you are, the greater your own interest," he explains his observations. This is why the coffee growers do not have generational problems, as it is often the case in coffee cultivation.
"Younger people tend to avoid this branch of agriculture," says Mubiru, "whereas we give it the appeal it deserves".
Today he is wearing a green T-shirt with "Angelique's Finest goes Blockchain" written on it. A hipster marketing gag? "No," laughs Mubiru. "The women farmers actually participate in this technology, they collect all the data on their cultivation and use it to feed the transparency tool INATrace. This makes administration easier, offers feedback opportunities and much more." He sees this women's coffee cooperative as a lighthouse project, with its heightened awareness, extended value chain and not just the 36% more money per kilo sold compared to green coffee that is given away - a whole bag full of contributions to the transformation of food systems.
The financial scientist and start-up founder does not believe that everything in the value chain necessarily has to be done in-house, "you can also enter into alliances and outsource". The main thing is that women have an upper hand in what they do.
A new study on the digitalisation of agriculture puts farmers back at the centre of their own sector, identifies market gaps and gives recommendations on how to support relevant actors.
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Interview with Caroline Milow and Ramon Brentführer
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Karen Mapusua, President of IFOAM Organics International Network, on the danger of the current fuel crises and inflation to loose track in sustainablity, why organic farmers should be heard and how the word “crisis” has a very different meaning where she lives in Fiji.
A contribution by William Onura and Larissa Stiem-Bhatia
In agriculture it is important to include political stakeholders in the discourse. To build the bridge between practical application and political action, the think tank TMG launched the Governor's Day with Farmers in Kakamega County, Kenya. Now it took place for the second time. But what are the goals and benefits of the Governor's Day?
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Organic cotton is extremely popular – but farmers still find it difficult to change their conventional cultivation methods. A new project addresses this dilemma: Bundesliga football teams in Germany are promoting the switch to organic cotton in India. And thereby setting an example.
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Africa’s drylands seem to be predestined for generating solar and wind power – especially given the current hype over green hydrogen. However, pastoral communities are often put at a disadvantage in this respect. Our author describes the arising conflicts and what successful coexistence of green energy projects and the communities could look like.
The CompensACTION Initiative for food security and a healthy planet, launched by the German Federal Ministry for Economic Cooperation and Development (BMZ) in 2022, is gaining momentum. It aims to financially compensate smallholder farmers for their contribution to preserving ecosystems. Initial successes have been achieved in Ethiopia, Lesotho and Brazil.
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Iraq suffered many years of war, sanctions and economic crises. However, Ally-Raza Qureshi from the World Food Programme in Iraq sees progress. But now the effects of climate change are becoming apparent in the country. What is to be done?
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The Agriculture and Food Security Cluster of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in Zambia shows how synergies among different projects and partner organisations can help people to eat healthier, diversified food. A delegation of the Bonn based Division of Agriculture and Rural Development learned this in a field visit in the Eastern Province of the Southern African country.
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The guiding orientation framework developed by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) summarizes the requirements for the transformation of agriculture and food systems – and identifies principles and approaches for transformative change.
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A Conversation with Carmen Torres Ledezma & Oluwaseyi Kehinde-Peters
Female Leadership is vital to the transformation of agriculture and food systems. Therefore, it is so important to advance gender-sensitive approaches to increase the presence of women in leadership positions in agricultural production and to make these systems more equitable, sustainable and resilient.
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International agricultural research is responding to new challenges: Their advisory group is undergoing a fundamental reform process and unites knowledge, partnerships and physical assets into OneCGIAR.
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In Togo’s capital, Lomé, home-grown rice costs almost twice as much as the imported product from Thailand. Yet there are good reasons for preferring the local product
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By leasing a three hundred hectare fruit plantation in Ethiopia, Lutz Hartmann has realised a long-cherished dream: to run his own business in Africa. Now he has a personal interest in the issue of Africa’s development.
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African inland fisheries are increasingly reliant on the capture of small fish species that are sundried and traded over long distances. They make an important contribution in alleviating “hidden hunger”: consumed whole, small fish are an important source of micronutrients. Only that, unfortunately, politicians haven’t yet realised this.
A quick and cost-effective method calculates living wages and incomes for many different countries. The GIZ together with Fairtrade International and Richard and Martha Anker have developed a tool that companies can use to easily analyse income and wage gaps.
Oxfam’s supermarket scorecard, which is in its third year, shows one thing in particular - it works! Supermarkets can change their business policies and focus more on the rights of those people around the world who plant and harvest food. However, this does not happen without pressure.
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The Federal Government is fine-tuning a law that would require companies to ensure human rights – a supply chain law. What are the consequences for the agricultural sector? Dr Bettina Rudloff from the German Institute for International and Security Affairs (SWP) discusses linking policy fields with added value.
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The soybean is a natural crop that can be used to make a lot of food. So, Tata Bi started a small processing business first on her own, then with a few other women, which provides the women with an additional source of income year-round besides selling the soybeans.
Chancellor Merkel has begun an ambitious European political programme: Striving for compromise in budget negotiations, an orderly Brexit as well as an appropriate response to the corona crisis. Unfortunately, one of her positions that she previously held is nowhere to be found: Africa's prosperity is in the interest of Europe.
Africa has a huge opportunity to make agriculture its economic driver. However, the potential for this is far from being made exhaustive use of, one reason being that women face considerable difficulties in their economic activities. The organisation AWAN Afrika seeks to change this state of affairs.
‘Fair’ and ‘sustainable’ are key words in Germany’s EU Council Presidency. At the same time, Germany pursues ‘modernization’ of the WTO and ‘rapid progress’ on free trade agreements. Are these goals really compatible? Can we be concerned about fairness and sustainability while continuing with ‘business as usual’?
Corona makes it even more difficult to achieve a world without hunger by 2030. So that this perspective does not get out of sight, Germany must play a stronger role internationally - a summary of the Strategic Advisory Group of SEWOH.
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The region of Sub-Saharan Africa is on the decisive verge of a great development boost in farming: it could skip entire generations of technological development. But how? About possible roles and potentials of digital services.
The Cashew Council is the first international organisation for a raw material stemming from Africa. The industry promises to make progress in processing and refining cashew nuts - and answers to climate change
As President of the IABM cooperative in Muhanga, Alphonsine Mukankusi is not simply focused on the figures. She has learned how to deal with people and how to take on responsibility. At the same time, her work helps her to come to terms with the past
In the tropics rainforests are still being felled for the production of palm oil, meat and furniture. It is high time to act. Proposals are on the table.
Agnes Kalibata, AGRA president since 2014 and former minister of agriculture and wildlife in Rwanda, is convinced that Africa's economy will only grow sustainably if small-scale agriculture is also seen as an opportunity.
The WWF has published a sensational study on food waste. The focus: farm-stage food waste. Peter McFeely, Global head of communications and strategic planning at WWF, explains what needs to be done.
Fish is important for combating malnutrition and undernourishment. But it is not only notable for its nutritional value, but also secures the livelihoods and employment for 600 million people worldwide.
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On the podcast ‘From the Field to the Shelf’, Marie Nasemann calls for new attempts to promote fair fashion. An evening about burnt returns, filterless washing machines and a lot of room for improvement.
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Saskia Widenhorn, Head of the Cotton Component in Cameroon and the Sub-Saharan Cotton Initiative at GIZ, reports on the Bremer Cotton Week, which brought together international industry experts. The agenda included supply chain transparency, sustainability and new forms of cooperation between the private sector and partner countries.
An Artikel by the Initiative for Sustainable Agricultural Supply Chains (INA)
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Until Easter 2022, GIZ publishes a new episode every fortnight introducing people who are committed to fair and sustainable cocoa in Côte d'Ivoire and Germany.
A Contribution of the 'Initiative for Sustainable Agricultural Supply Chains' (INA)
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New insights on trade and value addition in the rice sector in West Africa
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A Contribution by Initiative für nachhaltige Agrarlieferketten (INA)
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Maura Oerding has a mission: With the specialty coffee Angelique's Finest, she not only wants to enter new markets but also revolutionize the coffee industry. Her recipe for success? Empowering women from Rwanda and Uganda from cultivation to marketing. Oerding’s goal: quality, fairness, and self-determination in every bean.
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