The Idea of Coffee entirely made by Women

By
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Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. A story about a grocery shopping trip that became the beginning of a successful business idea.

At Angeliques Finest, the coffee cherries are harvested and processed by women smallholders. © GIZ, Denyse Uwera

By Jan Rübel

Jan Rübel is author at Zeitenspiegel Reportagen, a columnist at Yahoo and writes for national newspapers and magazines. He studied History and Middle Eastern Studies.

All contributions

By Allan Mubiru

Allan Mubiru was born in Uganda and studied business administration, with a focus on finance, at Makerere University in Uganda. He is a co-founder of the Kaffee-Kooperative and is responsible for sourcing and quality control. Together with the company Rwashoscco, which is owned by six Rwandan agricultural cooperatives, the idea of Angelique's Finest was born. The coffee is grown exclusively by small Rwandan farmers who organise themselves independently in the cooperatives.

All contributions

A shopping trip to the supermarket was the beginning of a successful business start-up. Allan Mubiru was standing in front of a shelf in Kigali, Rwanda, and discovered a local type of coffee. He took it, tasted it and was thrilled. There must be more to it, he thought to himself. "At the time, I was working as a consultant in microfinance for climate adaptation projects," he recalls. And he was actually a tea drinker.

 

But Mubiru, 41, couldn't let go of something. So he sought contact with the manufacturers, sat down with them - and became co-founder of "Angelique's Finest". The product: "Strong Women. Strong Coffee." The beans not only come from women's cooperatives, they are also processed by them. "It's amazing, these smallholder women do the hard work but have never drunk coffee themselves before," he says. Mubiru, who comes from Uganda, studied financial management there and moved to Germany and eventually to Rwanda to do consultancy work, still shakes his head at the conditions. Not only is it usually only the raw material that is supplied. Women are also significantly underrepresented, even though they do most of the work in the fields. Even the members of Fairtrade-certified producer organizations are only 17 percent female. "Angelique's Finest" wanted to change this. This coffee is made entirely by women.

 

"The more involved you are, the greater your own interest," he explains his observations. This is why the coffee growers do not have generational problems, as it is often the case in coffee cultivation.

 

"Younger people tend to avoid this branch of agriculture," says Mubiru, "whereas we give it the appeal it deserves".

 

Today he is wearing a green T-shirt with "Angelique's Finest goes Blockchain" written on it. A hipster marketing gag? "No," laughs Mubiru. "The women farmers actually participate in this technology, they collect all the data on their cultivation and use it to feed the transparency tool INATrace. This makes administration easier, offers feedback opportunities and much more." He sees this women's coffee cooperative as a lighthouse project, with its heightened awareness, extended value chain and not just the 36% more money per kilo sold compared to green coffee that is given away - a whole bag full of contributions to the transformation of food systems.

 

The financial scientist and start-up founder does not believe that everything in the value chain necessarily has to be done in-house, "you can also enter into alliances and outsource". The main thing is that women have an upper hand in what they do.

 

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(c) Christoph Pueschner/Zeitenspiegel
Somalia / Mogadischu, Juli 2011: diese Frau floh mit ihren Kindern aus dem 250 Kilometer entfernten Baidoa in das IDP-Camp Al-Hidaaya. © Christoph Püschner/Zeitenspiegel

Global responsibility: Tackling hunger is the only way forward

A contribution by Lisa Hücking (WHH)

Chancellor Merkel has begun an ambitious European political programme: Striving for compromise in budget negotiations, an orderly Brexit as well as an appropriate response to the corona crisis. Unfortunately, one of her positions that she previously held is nowhere to be found: Africa's prosperity is in the interest of Europe. 

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A smiling woman wearing a colorful headscarf stands in a sunlit field, exuding joy and confidence.

Africa's face of agriculture is female

A contribution by Beatrice Gakuba (AWAN-AFRIKA)

Africa has a huge opportunity to make agriculture its economic driver. However, the potential for this is far from being made exhaustive use of, one reason being that women face considerable difficulties in their economic activities. The organisation AWAN Afrika seeks to change this state of affairs.

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Workers in uniforms and masks sort nuts in a processing facility, showcasing a clean and organized environment.

Freed from trade? Towards a fairer EU Trade Agenda

A contribution by Dr. Jan Orbie (University Gent)

‘Fair’ and ‘sustainable’ are key words in Germany’s EU Council Presidency. At the same time, Germany pursues ‘modernization’ of the WTO and ‘rapid progress’ on free trade agreements. Are these goals really compatible? Can we be concerned about fairness and sustainability while continuing with ‘business as usual’?

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(c) Christoph Püschner/Diakonie Katastrophenhilfe
Republik Niger / Kollo, Nov. 2017: Müttern haben sich für den Vortrag "richtige Ernährung für Kinder" der NGO Kundji Fondo im Dorfzentrum versammelt.

Good health is impossible without healthy food

A contribution by Heino von Meyer

Corona makes it even more difficult to achieve a world without hunger by 2030. So that this perspective does not get out of sight, Germany must play a stronger role internationally - a summary of the Strategic Advisory Group of SEWOH.

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A person in patterned clothing holds a handful of white corn kernels over a large container, showcasing the grain harvest.

Statement from GAFSP Co-Chairs: GAFSP and COVID-19 Pandemic

A contribution by GAFSP

COVID-19 has unprecedented effects on the world. As always, the most vulnerable are the hardest hit, both at home and - especially - abroad. A joint appeal by the German Federal Ministry for Economic Development and Cooperation (BMZ) and the Department for International Development (DFID).

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A man in a red shirt hands cash to a customer through a service window with a sign about mobile money in the background.

News from the starting block: Changeover

A contribution by Michael Brüntrup (DIE)

The region of Sub-Saharan Africa is on the decisive verge of a great development boost in farming: it could skip entire generations of technological development. But how? About possible roles and potentials of digital services.

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A pile of raw cashew nuts with one split open to reveal the creamy interior, highlighting their natural texture.

The 'Grey Gold'

A contribution by Maria Schmidt (GIZ)

The Cashew Council is the first international organisation for a raw material stemming from Africa. The industry promises to make progress in processing and refining cashew nuts - and answers to climate change

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A smiling woman in a vibrant blue patterned outfit stands confidently holding documents, with a group gathered in the background.

“They said: You can do it”

A contribution by Bread for the World

As President of the IABM cooperative in Muhanga, Alphonsine Mukankusi is not simply focused on the figures. She has learned how to deal with people and how to take on responsibility. At the same time, her work helps her to come to terms with the past

 

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A worker in a yellow shirt tends to a lush palm oil plantation, surrounded by tall trees under a bright sky.

No rainforest for our consumption

A contribution by Jenny Walther-Thoß (WWF)

In the tropics rainforests are still being felled for the production of palm oil, meat and furniture. It is high time to act. Proposals are on the table.

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A woman in a vibrant purple dress sits smiling beside an intricately carved wooden sculpture.

Small Farms, big money

A contribution by Agnes Kalibata

Agnes Kalibata, AGRA president since 2014 and former minister of agriculture and wildlife in Rwanda, is convinced that Africa's economy will only grow sustainably if small-scale agriculture is also seen as an opportunity.

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A globe surrounded by farms and food illustrates the global impact of food loss and waste, with a "Driven to Waste" headline.

How much do we actually waste, Mr. McFeely?

An interview with Peter McFeely (WWF)

The WWF has published a sensational study on food waste. The focus: farm-stage food waste. Peter McFeely, Global head of communications and strategic planning at WWF, explains what needs to be done.

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In Haute Matsiatra, two fish farmers work with nets in a rice paddy, while another sits on a rock overlooking the fields.

Sustainable Artisanal Fisheries and Aquaculture in Rural Areas

Fish is important for combating malnutrition and undernourishment. But it is not only notable for its nutritional value, but also secures the livelihoods and employment for 600 million people worldwide.

A Project of GIZ

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The image shows a BMZ publication cover on sustainable agri-food systems with Earth and a focus on ending hunger.

Nine Harvests Left until 2030: How Will the BMZ Organise Itself in the Future?

An Interview with Dirk Schattschneider (BMZ)

"One World no Hunger" (SEWOH) becomes one of the five core themes of the BMZ. Dirk Schattschneider, SEWOH Commissioner about previous approaches, future areas of action, and the political will to end hunger.

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A complex network of colorful wires is intricately connected on a white circuit board, demonstrating electrical engineering.

The Future of Development Politics: Voices from the Parliamentary Groups

A Contribution by Journalist Jan Rübel

Representatives of the six parliamentary groups offer their views on the future of German development cooperation.

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A hand picks vibrant cocoa pods from a pile on the ground in a lush forest setting, showcasing the cocoa story.

Côte d’Ivoire: The Future Starts With Food

A Contribution by GIZ

How nutrition trainer Edwige helps cocoa farmers in Côte d’Ivoire to prepare for a healthier future.

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Illustrations accompany the text "Five tips to reduce food waste" with various food-related icons.

Five tips to reduce food waste

A listicle against food waste

Whether it's banana bread made from brown bananas, conscious shopping plans or foodsharing, we give you five tips on how to reduce your everyday food waste.

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Three people engage in a lively discussion on stage, with a podcast logo displayed on a screen behind them.

The Case for Fair Fashion

A Contribution by Jan Rübel

On the podcast ‘From the Field to the Shelf’, Marie Nasemann calls for new attempts to promote fair fashion. An evening about burnt returns, filterless washing machines and a lot of room for improvement.

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Illustration highlighting "knowledge about spice production" with icons of spices, people, and farming elements.

Knowledge about spice production

A listicle regarding spice production

The global trade in spices currently has a volume of over 10 billion euros. But at what price do these spices refine our Christmas cuisine? On closer inspection, aspects of the value chain leave a bitter taste.

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Rows of young plants are neatly arranged in a field, surrounded by lush greenery and a forest backdrop.

New legal initiatives towards deforestation-free supply chains as a game changer

A Contribution by Gerhard Langenberger

Regarding deforestation free supply chains, there are challenges and opportunities for smallholder farmers as well as for international forest governance. Also, responsibilities for companies and potential incentives for manufacturers to use materials from fair trade and sustainable sources need to be explored. But what does “deforestation-free” actually mean?

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A person in colorful clothing gathers fluffy cotton into a large sack under a clear blue sky.

Achieving more together – New forms of cooperation for sustainability in the cotton sector

A Contribution by Saskia Widenhorn

Saskia Widenhorn, Head of the Cotton Component in Cameroon and the Sub-Saharan Cotton Initiative at GIZ, reports on the Bremer Cotton Week, which brought together international industry experts. The agenda included supply chain transparency, sustainability and new forms of cooperation between the private sector and partner countries.

 

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A tugboat guides a massive cargo ship loaded with colorful containers across the ocean, symbolizing David vs Goliath.

David versus Goliath: Consequences of mainstream agricultural export commodities and niche products

An Artikel by the Initiative for Sustainable Agricultural Supply Chains (INA)

A study published by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) examines the differences between globally traded agricultural commodities and domestic niche products in terms of economic, environmental and social impact on the region of origin. The results provide new evidence to make supply chains more sustainable.  

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Hands hold an open cacao pod displaying the white seeds inside, highlighting the raw chocolate source. | © GIZ Ute Grabowsky

Côte d’Ivoire: Sweet Temptation without a Bitter Taste

A Story by GIZ

Until Easter 2022, GIZ publishes a new episode every fortnight introducing people who are committed to fair and sustainable cocoa in Côte d'Ivoire and Germany.

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A bunch of yellow bananas is displayed with a purple banner promoting fair trade and climate awareness.

Fair Trade and Climate Justice: Everything is Conntected

A Contribution of the 'Initiative for Sustainable Agricultural Supply Chains' (INA)

Fair Trade organisations and the Initiative for Sustainable Agricultural Supply Chains (INA) have launched the #ichwillfair campaign during COP26 to highlight the link between global supply chains and climate change.

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Rows of young rice plants grow in a well-organized pattern, showcasing the SRI method in a lush green field.

The Rice Sector in West Africa: A Political Challenge

New insights on trade and value addition in the rice sector in West Africa

Low import tariffs, smuggling activities, unpredictable tax exemptions and weak enforcement of food safety standards: The potential of local rice value chains is undermined in West African countries.

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Fishermen in hard hats unload a large net of fish onto a dock from a ship under a cloudy sky.

The fight against illegal fishing

A Report

The oceans are important for our food supply, but they are overfished. To halt this trend the global community is now taking action against illegal fishing. Journalist Jan Rübel spoke with Francesco Marí, a specialist for world food, agricultural trade and maritime policy at "Brot für die Welt," and others.

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©GaÎl GellÈ
Cote d'Ivoire

Controversy: Do supply chains need liability rules?

Discussion about the potential supply chain law

The German government is struggling to pass a supply chain law. It is intended to address violations of human rights, social and environmental standards. What would the consequences be for business? A double interview with Veselina Vasileva from GEPA and economics professor Andreas Freytag.

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A rooster with vibrant red comb and detailed plumage stands alert behind a wire fence in a rural setting.

Do import restrictions really benefit the local poor in West Africa?

A contribution by Isabel Knößlsdorfer

Protectionist policies like tariffs supposedly protect domestic producers if they cannot compete with cheaper imported products. Some African countries have therefore opted to impose such import restrictions for a number of products. For the case of chicken imports in Ghana, this study analyses whether restrictions would lead to overall positive or negative welfare effects among households.

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A group of people walks through a field in Tanzania, with vibrant sunflowers blooming under a clear sky.

Sang'alo Institute invests in farming of sunflower crop

A contribution by James Wanzala

Kenya is a large importer of vetable oils mainly from Indonesia and Malaysia - amongst them sunflower oil. Due to the Russian war of aggression against Ukraine, there were supply bottlenecks and food shortages, leading to less affordable vegetable oils in Kenya. As a response to the lack of supply, the Sanga'alo Institute of Science and Technology, took that impulse, teamed up with the GIZ and established regional cultivation and refinement of sunflowers.

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A man waters crops in a sunlit field using a green watering can, promoting sustainable agriculture practices.

Strengthening the market linkages of smallholders in the face of global supply shocks

A Contribution by Niladri Sekhar Bagchi

The consequences of the Russian invasion of Ukraine have enabled many countries to open up new export markets for their agricultural goods. However, smallholder farms have been largely left out. Drawing on his experience in India, our author gives a brief overview of how this can be changed.

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A group of people stands in line outdoors, waiting at a registration table under a tree.

The Principle of Sharing

A contribution by gebana

gebana, a Swiss fair trade company, follows the principle of "sharing" with its corporate philosophy: farming families in the Global South participate directly in the sales of their online shop. Caroline Schaar, Marketing at gebana, explains the company's approach.

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A hand selects ripe cocoa pods from a pile on the forest floor in Côte d'Ivoire.

Nature conservation around the world

A Contribution by WWF

From measures to promote biodiversity in Germany to more sustainable cocoa cultivation methods in Ecuador: WWF works at many different levels. At the Green Week, it will be demonstrated just how multifaceted nature conservation work is and what role each individual's decision plays.

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Tall trees with lush green leaves form a canopy against the sky in a Vietnamese forest. | © GIZPhan Nhat Anh

From Coexistence to Collaboration

A Contribution by Initiative für nachhaltige Agrarlieferketten (INA)

The demand for sustainable products and supply chains is constantly increasing. DIASCA is an alliance that works on interoperability of digital solutions in agricultural supply chains through the development of open standards for forest monitoring, farm income and traceability.  

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The fresh produce section at ALDI SÜD in Hamminkeln-Mehrhoog displays a vibrant array of fruits and vegetables.

How does the ALDI SOUTH Group buy, Mrs Roach?

A Conversation with Sally Roach

Many of ALDI SOUTH Group supply chains begin in the Global South. How does the food retailer assume its responsibility? Questions for Sally Roach, Senior Manager - International Sustainability Department at the ALDI SOUTH Group.

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Aerial view of lush green fields and dense forests in Chebangang, Kericho County, showcasing a harmonious landscape. | © Wallace Gichunge

How a Tea adds to Forest Conservation and Food Security

A Contribution by Wallace Gichunge

The Nyayo Tea Zones Development Corporation is committed to the preservation of forests in Kenya: The establishment of so-called buffer zones counteracts deforestation by planting trees and tea. In addition to the production of environmentally friendly tea, the project benefits the resources of the forests and the livelihoods of the communities living near the forests, says project manager Wallace Gichunge.

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Workers harvest cocoa pods in a lush green plantation, with one person pouring a basket of pods onto a pile.

Guide to a Sustainable Cocoa Sector

A Contribution by Jens Busma

The Federal Ministry ofor Economic Cooperation and Development (BMZ) and the Federal Ministry of Food and Agriculture (BMEL) presented a revised version of the 10-Point Plan for a sustainable cocoa sector. The plan takes into account new supply chain legislations and current developments. A particular focus is paid to a living incomes, responsible purchasing practices and ecological and climate-friendly cocoa cultivation.

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A woman sorts cocoa beans in a wooden tray, wearing a colorful floral shirt and traditional patterned skirt.

"We didn't even make it halfway"

Interview with Claudia Brück and Torben Erbrath

The demand for fair-trade cocoa is growing – but how is the industry responding? In an interview, Claudia Brück, Executive Board Member of Fairtrade Germany, and Dr. Torben Erbrath, Managing Director of the Federal Association of the German Confectionery Industry, discuss progress as well as challenges, and why real change can only be achieved through long-term commitment along the entire supply chain.

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A person tends to drying coffee beans on raised beds under a bright blue sky in a lush rural setting.

Improving The World, Sip by Sip

A Conversation with Maura Oerding

Maura Oerding has a mission: With the specialty coffee Angelique's Finest, she not only wants to enter new markets but also revolutionize the coffee industry. Her recipe for success? Empowering women from Rwanda and Uganda from cultivation to marketing. Oerding’s goal: quality, fairness, and self-determination in every bean.

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A man collects natural rubber from a tree, holding a container and tapping tool in a lush forest. | © GIZ

From the Tree to the Street: The Story of Natural Rubber

A Contribution by Carlos Castellanos & Yvonne Bielfeld

The shoe manufacturer Cueros Vélez as a good example of private sector responsibility: the photo gallery shows how the bark of the rubber tree becomes a reliable yet deforestation free companion on our roads.

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Illustrated icons highlight six collaborations aimed at creating fair and sustainable supply chains.

Stronger toghether: Six collaborations for fair agricultural supply chains

A Listicle by Yvonne Bielfeld

For everyone in the supply chain to benefit, it is essential that politics and business work together. The measurable successes of such partnerships are demonstrated by the following six projects: they show how cooperation with the business sector can make supply chains fairer, more resilient, and more sustainable step by step.

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